In the context of digital media buying, what does "CPG" stand for?

In digital media buying, "CPG" stands for Consumer Packaged Goods. This term refers to items that are sold quickly at a relatively low cost, such as food, beverages, cleaning products, and personal care items. These goods are typically sold through retail channels and have a high turnover rate due to their regular purchase cycle by consumers.

Understanding the role of CPG within digital media buying is crucial because companies in this sector often seek effective advertising strategies to reach consumers who frequently buy their products. This involves utilizing digital platforms to create engaging campaigns that can stimulate impulse purchases and brand loyalty. The knowledge of targeting strategies, purchasing behavior, and consumer trends within the CPG market is vital for successful digital advertising campaigns aimed at maximizing reach and sales.