To establish the RFP process timeline, what should the planner/buyer determine first?

In the RFP (Request for Proposal) process, the media plan presentation date is crucial as it sets the foundation for all subsequent steps in the planning and buying journey. By determining this date first, the planner or buyer can work backward to establish deadlines for all the necessary components of the RFP.

This includes defining the budget allocation, identifying the target audience, and outlining the creative requirements. Knowing the presentation date establishes a timeframe within which all other tasks must be completed, ensuring that all stakeholders are aligned and that the media plan is prepared and delivered on time. By focusing on the presentation date initially, the planner/buyer can effectively manage the workflow, coordinate with team members, and streamline the RFP process to meet deadlines efficiently.