What are behavioral targeting strategies?

Behavioral targeting strategies involve techniques that deliver advertisements based on users' past online behaviors. This approach utilizes data collected from a user's interactions on the internet, such as websites visited, content consumed, and search queries made, to tailor advertising specifically to their interests and preferences. By presenting relevant ads that align with a user's demonstrated interests, advertisers can increase the likelihood of engagement and conversion.

This method is beneficial because it allows for more personalized marketing, which can enhance the user experience by showing ads that are more relevant to individual consumers. Such targeted advertising can lead to higher click-through rates and improved return on investment for advertisers, as it focuses on reaching users who have already shown interest in similar products or services.