What is the expected outcome of successful retargeting?

The expected outcome of successful retargeting is to increase the potential for conversions from interested users. Retargeting, also known as remarketing, focuses on reaching out to users who have previously interacted with a brand but did not complete a desired action, such as making a purchase or signing up for a newsletter. By serving targeted ads to these users as they browse other websites or social media platforms, brands can remind them of their previous interest, which significantly enhances the likelihood of converting those users into paying customers.

This method leverages the users' prior engagement and familiarity with the brand, making them more likely to take action compared to first-time visitors. Retargeting can effectively reduce the sales funnel time for these users, as they have already exhibited interest, thus optimizing the conversion process and improving return on ad spend. The strategy directly aligns with the goal of maximizing the effectiveness of digital advertising by focusing on users who are already on the verge of making a purchase.