What is the meaning of "bounce rate" in digital marketing?

Bounce rate in digital marketing specifically refers to the percentage of visitors who leave a website after viewing only a single page, without engaging further with the site. It serves as a key performance indicator for website effectiveness and user engagement. A high bounce rate may indicate that the landing page or website content is not relevant or engaging enough to encourage visitors to explore more, leading to further analysis and potential adjustments to the site for better user retention. Understanding bounce rate helps digital marketers gauge the quality of web traffic and the effectiveness of landing pages in attracting and retaining visitor interest.