What should a media planner/buyer wait to send the RFP until after receiving?

A media planner or buyer should wait to send the Request for Proposal (RFP) until after receiving a signed Non-Disclosure Agreement (NDA). The NDA is vital in ensuring that any confidential information shared between parties remains protected throughout the bidding process. By securing this agreement first, the media planner can confidently share sensitive data concerning the client’s objectives, budget expectations, and strategic insights without the risk of unwanted disclosure. This step establishes trust and sets a professional tone for the subsequent negotiations, allowing all parties to engage openly and constructively.

While the other options are important in their own right, the NDA plays a crucial role in safeguarding proprietary information, making it a prerequisite before further engagement with suppliers or vendors concerning the RFP.