What type of report should be pulled 24 hours after a campaign has launched to confirm it is live?

A delivery report is the appropriate type of report to pull 24 hours after a campaign has launched in order to confirm that it is live. This report provides essential information about the advertisements' delivery status, including the impressions served, the number of clicks, and whether the ads are being displayed to the intended audience as planned. By reviewing a delivery report, advertisers can ascertain if there are any issues with the campaign's launch and ensure that their advertising strategy is functioning as intended.

While engagement reports, traffic overviews, and conversion reports provide valuable insights into various aspects of campaign performance, they are more relevant after the campaign is confirmed to be live and has generated sufficient data. The engagement report focuses on user interactions, traffic overview assesses website visits, and conversion reports evaluate the effectiveness based on goal completions. Therefore, these reports are typically assessed later in the campaign timeline when evaluating overall success and optimizing future strategies.