Which of the following best describes the audience targeting process?

The audience targeting process is best described by the inclusion of defining audience preferences and behavior. This approach recognizes that understanding an audience goes beyond merely looking at static details like age or location. Instead, it involves a comprehensive analysis of attributes such as interests, engagement patterns, and online behaviors. By focusing on these aspects, marketers can create more effective and personalized advertising strategies that resonate with the target audience's needs and desires.

This multidimensional view allows for more precise targeting, enabling campaigns to effectively reach and engage potential customers. It helps in forming a narrative around the audience that considers not just who they are, but also how they interact with brands, what they value, and what prompts them to take action. The targeting process thus becomes a cornerstone of successful digital media strategies, informing everything from ad creative to platform selection and beyond.